“Aatmavat Sarvabhuteshu” is an initiative by Wildlife and Conservation Biology (WCB) Research Foundation to save the sloth bears in India through science based research and conservation actions including community outreach and education programs. Our approach is to develop two-way communication including all perspectives to evolve the fine quality of knowledge and disseminate it to spread true science. The sloth bear attacks are increasing since the last decade and it is still prevalent mostly in central and western India, which has made people hostile and intolerant. Hence our goal is to increase the tolerance among people for the presence of sloth bears in their vicinity. In this project we link sentiments with conservation under which several activities are being taken up. Along with outreach and education, we are also conducting scientific research on various aspects of sloth bear ecology such as movement patterns, habitat occupancy, food and feeding ecology, microbiology and physiology to understand population health. The project is supported by several national and international organizations and individuals.